Brand Concept & Story


Brand Concept & Story
Style your walk
Introducing to the world a vibrant and unique concept, String Tong is a trendy and exciting French brand that has already shocked the international fashion footwear scene, establishing its young and growing reputation with each stride taken along every coastline.

Your brand new walk
who would ever think of a flip flop with the flexibility of elastic string straps? Adhere into your every single move, giving your feet a liberated sense of new found freedom! Beware, as no other shoes will be the same after your String Tong experience.

Colour your walk
Cater to you with original in-house design of sole print and accessories, String Tong is a captivating eye candy! From the bustling streets of Paris to the wild Australian beaches, women of the world do not wear String Tong out of necessity, but by pure envy…

Walk the line
Actively involved in the footwear since 1999, the French company “Earth n’ Sun” has, for many years, designed and produced for the demand of different brands in Europe and SEA. Finally introducing the fruition of its long refined taste and experience, String Tong.Debut in Paris, at the famous “Who’s Next” fashion trade show in 2007, String Tong has quickly seduced the European market through its existing network in France, while spreading the shared success over Italy, Spain, and Greece, through exclusive distributorships and more than a few reputable exhibitions.

First handedly famous for the primary collection exclusive, the “classic”,
showcasing our signature adjusting ring which adapts the strap line to your feet. String Tong then quickly developed new lacings and innovative “uppers”, always applying only natural rubber elastic materials. The company is proud to be situated in Thailand, the world’s first producer of natural rubber.

String Tong is now being loved and worn in more than 20 countries, while opening up new booming markets on the daily basis through selective department stores and retailer’s outlets in Europe, Asia and Australia.

The String Tong lines
Our brand is symbolized by 3 coloured string lines, each representing the 3 essentials of our product. Lines are essential in life’s organization and function.They intertwine, link, attach, maintain, and infinite! You will noticeably find those string lines on our shoes, as well as our packaging, banner displays, catalogs, postcards, and other marketing items.

The first string line represents the upper part of the shoe the “elastic adjustable straps” which adapts to optimize the health and safety of your feet.

The second string line applies for the Body of the shoe, our “super soft” printed sole which colour you with the “look” of our sensational graphic print screen, and the comfort which could only be provide by our original texture.

Then the third string line symbolizes the customizability of each style with our “in-house design” accessories. Every single String Tong tells its own story.

The 3 string lines are not only the poster face of our company but also our philosophy. Like the strings, we are strongly connected to each other professionally yet we are vivid and flexible.

Brand Concept & Story
When it comes to the manufacturing of our Flip Flops, we never pick the easy way out. All of our products are handmade and all materials used are custom made exclusively for “String Tong”. Each step of the realization has its importance. Attention to detail is particularly given to craft the final result.

Brand Concept & Story
Materials & Components

1. Elastic straps
Natural rubber/ Polyester (certified TESTEX), perfectly adjusted to keep your foot well in place while main-taining necessary flexibility.

2. Nickel Free Metal Accessories,
and Painted Plastic accessories, according to REACH (UE) requirements.

3. EVA Foam In-sole :
Our secret formula conceives an incredible result of a light, soft and highly durable material.The sole is
hand printed with our original graphics.

4. Insole Edges / In Toe
PVC Matt smooth finishing.

5. Foot Arch :
High Density EVA foam and stiffener. Offsetting the shape of your foot and strengthens the sole.

6. Out Sole :
Natural Rubber / EVA. The perfect recipe to produce such an amazingly light Sole.150g only !

Brand Concept & Story

We would like to bring your attention on product safety. We can ensure that the product has been tested and is safe for the consumer. The quality of our product is crucial to satisfying our customer and core competence of our trading relationship. A major contribution to this feat is credited to our raw materials suppliers and their expert implementation of quality control measures. Compliance with quality standard, order-specific instruction or legally imposed product requirements are verified through an examination of all incoming goods inspection and factory audit.
Brand Concept & Story
A strangely inviting air hangs over this particular collection…
The wind of change which carries the beginning from an end, welcoming an unexpected union of the past and the future into one harmonious transition. Metallic yet primitive. Colorful and dark. Futuristic but hand crafted. An intense”mixed match” of lacing, pleating, and crazy strings!Glitter of diamonds, stones, rings, and balls coming straight from a far away fantasy world to be crowned with perfection. All of this sparkling fabulousness on the modest base of rubber and foam !

You will find our Slides, Classics and T’s among the lot. But you will go insane when you see what we did with these strings! 12 new lacings dispatched onto 20 selected prints more outstanding from one another. An exclusive collection of 48 styles in total.

+ 12 collector items released in “spring” 2011. (Only to our clients.)

Brand Concept & Story